Coffee is such a common beverage all around the world, consumed by almost 150 million drinkers only in the United States of America. So, a lot of people love coffee and they have all the reasons to do so. Coffee has so many benefits and we think of it as our little “escape” every morning because it’s helping us feel more rested and better about ourselves and our day.
Some of us enjoy really dark coffee with no sugar or milk, some like it really sweetened and some just drink a latte macchiato. However, it’s still part of our life no matter how much we try to deny it. As all things usually suffer a transformation, so does coffee. Every day, things are changing worldwide regarding the quality of coffee, the way people prepare it or the types of coffee that exist.
In this article, we will discuss coffee’s future and what to expect from it. So, keep reading further.
The “Third Wave of Coffee”
Our world enters in the third wave of coffee that brings a lot of attention to the way this beverage is being consumed and how people perceive coffee as a product. Before this, in the second wave of coffee, the drink was seen as a luxury that made the industry get more and more specialized in order to meet its consumer needs.
With the “third wave”, coffee will have a better quality because the direct trade will be introduced. Thus, people will be able to purchase their wanted product directly from the producer – which will make everything fresher and more qualitative.
More Emphasis on the Client
In the future, even though it is well-known that the customer should always be the most important, the coffee industry will give a higher importance to the communication between the client and their own beverage. It highlights that the moment someone drinks their coffee is a precious one and it should have all the needed attention.
Plenty of New Beverages
Coffee companies are giving a lot of attention to the younger generation as they drink almost fifty percent of the whole coffee in the United States of America. But they do not really enjoy freshly brewed coffee also known as the original one – they like drinks that have a little bit of caffeine and all kinds of syrup and flavors added to it. Thus, the whole experience is a lot sweeter.
That’s how coffee is going to transform over the years. Generations Y and Z represent the target audience because they make a social activity out of drinking coffee and this is really profitable for the companies.
It was proven that cold brew coffee is the most popular beverage among the younger generation because it is sweeter than most types of coffee out there. You can read about this research in this coffee essay.
Use of Technology
As technology is advancing, baristas will make more use of it. The new innovative roasters come with an app that shows you specifically what the process it, what you can do to improve it, etc. It is a revolutionary aspect as it is much easier for a barista to prepare the coffee and explain the process behind for the customer to fully understand what is happening and what he or she is drinking.
You’ll Buy Coffee Online
Coffee delivery will be a revolutionary thing for the industry over the next few years. It’s going to be so easy to get your favorite coffee hot and tasty right where you are, at the office or at home.
Even though there is a misconception that to-go coffee is not as tasty, there will actually be stores where you can buy coffee that is actually hot. This is an interesting concept for people that are always in a rush and need their energy drink.
As expected, the future of coffee is bright, even though there are some issues with the climate change and the production of coffee beans. However, coffee might get a little more expensive than it is now, but people are still going to buy it because they need it. Moreover, with all the technology and innovations, it will be easier to get your daily black beverage and enjoy it.